Dishonour Brand: BMX influenced apparel & denim from Adelaide, South Australia

Support Rider Owned (27/2)

This piece by Steve Crandall from FBM really struck a chord with me. And I think it’s something that doesn’t really get talked about anywhere near as much as it should.

Support rider owned brands. Keep your dollars in the scene. The big corporates don’t give a fuck about BMX or our culture, they get involved because they see dollars in what we do.

And as soon as they stop making money (or realise there is no money to be made) they’ll drop BMX on its ass.

Case in point: DC just dropped their entire BMX program this week.

Keep it real. Support rider owned.

The word from FBM:

Posted by James in Crew

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